Lost in the sea of Facebook Business Pages? Your page a virtual black hole, seemingly sucked into the void, unseen and unheard? Well, fear not, fellow entrepreneur! Facebook can be a veritable goldmine for businesses of all shapes and sizes: a place to be connected with customers, to build up brand loyalty, and even to … Read more

In the digital age, consumers are bombarded with messages of marketing from every direction. To be heard above the noise, marketers need to do something different, and that’s personalization-the art of tailoring your marketing to meet the peculiar needs, preferences, and behaviors of every single customer. Why Personalization Matters There is ample reason why personalization … Read more