Digital marketing is part of every modern business strategy today. It helps businesses reach out to wider audiences, creates awareness, and drives sales through online mediums. Now we are going to have a look at some successful digital marketing case studies that proved the power of strategic online marketing and the Digital Landscape
Patagonia Environmental Advocacy and e-commerce successfully
It has been renowned not only for fantastic outfitting outdoors, but also for being an environmentally-conscious brand. Digitally too it has done an excellent job, with regard to sales and in terms of reinforcing their brand identity via the website and other social media platforms.
Social Media Engagement
The nature of this content is in itself engaging to their target audience; it can build a sense of community with all of their followers.
Email Marketing
The email marketing campaigns of Patagonia are highly personalized and focus on the value addition of subscribers. They keep their subscribers interested and informed by offering them exclusive discounts, recommended products, and behind-the-scenes content. That’s how they lure organic traffic and reach out to potential customers.
Dollar Shave Club Disrupts the Razor Industry
Dollar Shave Club disrupted the razor industry not only with their subscription model but because it is just so darn hilarious. That viral video, “Our Blades Are F***ing Great,” launched their brand to fame and quickly picked up a lucrative customer base.
Subscription Model: It was convenient and inexpensive for customers; thus, alluring, in comparison to traditional razor brands.
Social Media Engagement: Dollar Shave Club had maintained a very tight engagement through humour and fun content in the relationship to its audience via social media. This allowed for the brand to grow in terms of loyalty.
Building a Global Community-Airbnb
It tapped into digital marketing, therefore, to connect travelers with the most unique accommodations on every continent and turned itself into a leading global success story in hospitality. Their platform empowers one host to open his or her homes and share experiences with travelers. In this way, such a platform also helps in nurturing an engaged community.
Content Marketing: To reach travelers via this channel, Airbnb created informative blog posts, travel guides, and city guides that would eventually inspire and show just how different its platform really was.
Social Media Marketing Airbnb’s social media platforms are full of breathtaking imagery showcasing one-of-a-kind accommodations and motivational travel stories; this is content that is supposed to make one have wanderlust, the urge to then hit the ‘book’ button in search of a new adventure.
HubSpot Inbound Marketing Leader
Leading the charge for providing software and associated services for inbound marketing is HubSpot. The company has successfully utilized digital marketing to thought leadership in the industry and has gathered an undeniably loyal customer base for the company.
HubSpot is a major content creation platform where everything from simple blog posts to extended e-books, webinars, and even templates are displayed.
Social Media Marketing HubSpot reinforces this with social media channels used to share the content, interact with the audience, and influence valuable insights into the latest trends in the realm of digital marketing.
Building Community: A strong community was built around their brand through the medium of their blog, social media channels, and events. This helps in collaboration, sharing ideas, and brings in customer loyalty.
Simplifying Writing with Grammarly
Grammarly is among the most sought-after writing assistant tool out there; digital marketing has helped reach an audience that is large in number, posed with writers and students. The usefulness of the tool and the value proposition for which it stands have been their marketing focus.
Grammarly creates reams of content-from blog articles to videos-looking to share tips and advice on how to write more effectively. The above format makes them an instantly reputable source to its users.
Influencer Marketing: Grammarly inked deals with popular social influencers and bloggers of the writing industry and academics to promote their tool and reach a wider audience.