Lost in the sea of Facebook Business Pages? Your page a virtual black hole, seemingly sucked into the void, unseen and unheard? Well, fear not, fellow entrepreneur! Facebook can be a veritable goldmine for businesses of all shapes and sizes: a place to be connected with customers, to build up brand loyalty, and even to drive sales. But with so much competition, how is one to make their page stand out? The answer is optimization.
Not considering MySpace, Facebook is the longest-running social media outlet in existence. With all the new and up-and-coming social media platforms always popping up, it often seems to have taken a little bit of a backseat, especially within younger demographics. Here are a few reasons those shouldn’t discourage you from investing a bit more effort into the platform: Facebook is here, and it has huge potential even today for content creators. Our newest Facebook Guide is going to help you squeeze the most out of your Facebook page, as it’s about social media marketing and channel performance.
First Impressions Count: How to Create a Compelling Profile
Pro Tip: Make your contact information pop. Throw in emojis or icons next to your phone or email, whichever fits for you.
Dress to Impress: Smashing Visuals are Key
Humans are visual, so let the imagery sparkle-on both the profile picture and the cover photo. These should be visually appealing and aligned with your on-brand personality. They are going to be your business billboards in the digital world, so better make good use of them!
Profile Picture: Simple and clear; if you have a logo, that would be best. People should, in a second, be able to tell what your brand is.
Cover Photo: That is where you get to show the world how brilliant you are at what you do. Go with a high-resolution image that best describes the product offered, the services, or even the brand values of your business. Think: engaging, informative, eye-catching!
Pro Tip: You can create an interesting-looking and informative cover photo using Facebook’s in-app cover photo templates with a few simple steps.
Speak Their Language: Master the Keyword Magic
People find businesses on Facebook by using keywords. So, in one second, think about what some keywords your ideal customer would use to find a business like yours. Use those in your page description and sprinkle them throughout your posts so that potential customers can find your page when searching for what you have to offer.
Pro Tip: Don’t keyword stuff! Integrate your keywords organically in such a manner that does not make you sound mechanical or repetitive.
Content is King: Share Engaging and Valuable Posts
Nobody wants to follow a dull Facebook page. The key to success lies in sharing diverse interesting content which keeps them asking for more. Here’s getting you started with a few ideas:
Photo and video showcases of eye-catching views of products, services, or teams in action.
Informative Articles and Blog Posts: Avail yourself of your expertise to inform your audience and establish yourself as an authority in your industry.
Interactive Polls and Quizzes: This will give them a reason to engage with you and collect data from your customers.
Fun Behind-the-Scenes: Give your audience a sneak peek into your company culture and humanize your brand.
Live Videos: Run live Q&A sessions, product demos, or behind-the-scenes tours, and actually connect with your audience in real time.
Pro Tip: Vary the type of content! Not every type of content should be dominant on one’s page. Format types do keep viewers engaged.
Conversation Starter: Response to Comments and Messages
Social media is about socializing! Just posting alone and disappearing isn’t the deal. Reply to comments posted on your posts, answer questions on time, and keep discussions running. It shows you give respect to their opinion, and that will hopefully build up a better relationship.
Pro Tip: Include open-ended questions within your post to get people talking.
Facebook Stories Unlock Power: Publish Short Updates that Engage
One of the great ways to show quick, informal updates to your audience is Facebook Stories. They disappear in 24 hours, which tends to make them a little more personal and less guarded. Give behind-the-scenes peeks, sneak peeks at new products, or even live Q&A sessions via stories.
Pro Tip: Have some fun with Facebook Stories! Use filters, stickers, and text to make them a little more playful and interesting.