SEO-Search Engine Optimization-in simple terms, refers to the process by which moderators and owners improve the visibility and ranking of a website in search engine results pages. This resource will help you learn major aspects of SEO-from finding the terms and phrases-keywords-that drive qualified traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site.
SEO Keyword Research
Discover what the important keywords and keyphrases are that your target market is most likely to use when looking for a particular product, service, or information about your business.
Digital Marketing
Basically, digital marketing is a way of promoting and marketing products and services using digital platforms. This involves the use of social media, websites, e-mail, search engines, and even mobile phones. The gist remains the same, just like traditional marketing, but instead of billboards and ads in magazines, you are using the internet to target your audience.
Technical SEO
Ensure that your website architecture is clean and crawlable, the site speed is optimized, mobile responsive, and on HTTPS.
Content Creation
Produce high-quality, informative, and highly engaging content that responds to the needs and interests of your audience.
Link Building
Acquire top-quality backlinks from authoritative websites within your industry or niche. This earns your website authority and credibility in the eyes of big search engines like Google.
User Experience
Develop seamless, intuitive user experiences on your website through navigation, loading times, and mobile responsiveness that work intuitively. Calls to action are clear and well-articulated.
Identify applicable keywords and phrases your target audience is most likely using in search for products, services, or information concerning your business.
Analyze and Monitor
SEO Tools: Use Google Analytics, Google Search Console, SEM rush, or Moz to monitor your website performance based on keyword performance. This is somewhat like marketing the way you use the internet to reach your target audience.
Stay Tuned
Stay updated about algorithm updates, industry trends, and best practices in search engine optimization to make pinpoint edits to your strategy.
Measure Return on Investment
Assess how well your work in search engine optimization techniques is paying off by monitoring key performance indicators.