SEO plays an important role in each website, which will help in better exposure through the search engines like Google. Based on settings of SEO, a website can bring more visitors who come to the website looking for their company product or information. This normally brings them to higher sales and gets a better recognition of their brand. What SEO really does is brings your website into the line of sight of potential customers, and that’s the key to online success.
Crawlability
Robots.txt: Ensure your robots.txt file is configured correctly to enable the search engines to crawl key pages.
XML Sitemap: Create an XML sitemap to submit to the search engines, letting them know where your site pages live.
Architecture of Website: The clear and logical site architecture with internal linking will go a long way in making the search engines crawl your site very easily.
Indexability
Canonical Tags: Canonical tags have been used in order to avoid issues relating to duplicate content.
Meta Tags: Placed unique and descriptive meta titles and descriptions on each page.
Noindex Tags: Apply no-index tags to exclude pages from the index, for example, completely useless admin pages and duplicate content.
Site Speed
Performance Optimization: Compressing images, enabling browser caching, and reducing CSS and JavaScript go a long way in shaving off precious seconds in each load.
Content Delivery Network (CDN): Usage of a content delivery network reduces latency and further quickens the loading times of a user across different geographical regions.
Mobile Optimization: Make sure that your website is mobile-friendly and responsive.
Secure Website
HTTPS: It is worth making sure your website uses HTTPS. It’s a ranking factor and very trust building for users.
Security Best Practice: Keep software up to date, use strong passwords, and consider further steps to protect against attacks.
Structured Data
Schema Markup: Use structured data via schema markup to let search engines understand your content more, allowing them an opportunity to feature rich snippets in their results for your site.
URL Structure
Clean URLs: Keep URLs clean, descriptive, and keyword-driven.
301 Redirects: 301 redirects will preserve link equity for pages that have been removed or changed.
Duplicate Content
Avoid Duplicate Content: Be sure to try to avoid duplicate content on your site. Use canonical tags in appropriate areas.
Content Consolidation: Similar content must be consolidated in order not to face dilution.
Broken Links: Replace broken links regularly. 404 error pages.
Crawl Errors Monitoring: Crawl errors need to be monitored through Google Search Console and those showing up need to be fixed as quickly as possible.
XML Sitemap and Robots.txt
XML Sitemap Update: Again, one needs to update the XML sitemap or resubmit it from time to time for search engines.
Robots.txt Optimization: The robots.txt also needs a review for optimization every now and then.
International SEO Checklist
Hreflang Tags: Targeting more than one region or language with your site? Use Hreflang tags.
Geotargeting: If you want to target one country with your site, use the Google Search Console tools to set a target country.
Log File Analysis
Server Logs Analysis: Periodically go through server logs to get an idea of how search engines crawl your website; it will also help in finding problems.
Technical SEO Audits
Periodic Technical SEO Audits: Utilize Screaming Frog, Ahrefs, SEMrush, or any other toolset to periodically run technical SEO audits and identify problems to take appropriate action.